Every once in a while, another
author will reach out to share news about their latest effort and perhaps a new
release. Most of these contacts relate
to fiction, which is my favorite.
Occasionally, I’ll get a request for someone with a non-fiction book.
So today it’s my pleasure to introduce Adi Mazor
Kario.
Where
are you from?
– I'm from Israel. Some people call it
the startup nation and I'd even say innovation nation.
What’s
your ‘someday’ or dream vacation spot and why?
– I make
my best to make my dreams come true these days, not "someday". I
always love to travel with my 4 kids and my husband. Although in the past year
the whole world stopped, I hope we will be back traveling together.
What’s
your favorite thing to do for relaxation?
– I
practice "The Work" of Byron Katie and it makes my life much better.
Any
favorite hobbies?
– Reading,
deep conversations with my friends and Zumba.
How long have you been writing?
– about
2-3 years.
Are
you able to write full time or do you also have a job/career?
– I see
it as another aim in my career, but surely not the main one. This is a way for
me to share my expertise.
Is there a particular genre that you write?
Or more than one? What led you there?
- I wrote
one business book, to share what I've learned in my 20 years as leader in the
Israeli tech scene.
What is your favorite aspect or writing?
I love
the research part and the part you learn on the way.
What
have you learned the most from being in the writing business?
I learned
that even when I write a business book, I still want to bring my human and
vulnerable parts to the writing. This is very important to me.
Tell
us about your latest work.
Innovating
through Chaos- The proven formula for launching unbeastable products during
uncertain times.
Blurb:
The world is in a constant state of flux,
making it imperative for companies to keep changing and innovating to meet the
market needs. This is even more pertinent now, as we are witnessing the biggest
crisis in recent history. This crisis might lead to more companies struggling,
and collapsing.
If market-, client-, and user-needs change
while companies don’t, they risk losing. On the flip side, businesses that stay
relevant and lead the pack are those that are constantly and mindfully
innovating with correct and proven methods.
This book was written
in order to help companies transform every crisis into a business opportunity. Success is about doing the right things in a prudent and
sustainable manner using a proven method.
This indispensable and step-by-step guide details the process of what it takes for companies to chart a way forward and stay ahead of the competition. It also details how these companies can create the right products for changing needs, in order to win the loyalty and trust of customers, users, and stakeholders.
How
did you decide on your story plot?
The book
was born in the corona crisis.
How can we harness the wind of change for growth? How
can we thrive in times of worldwide change? And more specifically, how can
leaders turn a crisis into a business opportunity? These
questions have kept me awake at night since the COVID-19 pandemic started. I
believe the answers to these questions are the key to overcome the unknowns and
uncertainties any crisis brings and come out of it more robust than when it
began.
Include links to where the story can be
found, along with any social media links for you.
https://www.amazon.com/gp/product/B08KSJ5V19/ref=dbs_a_def_rwt_bibl_vppi_i0
https://www.linkedin.com/in/adimazorkario/
https://www.youtube.com/channel/UCiS_bezw9UcySAZffZTmocQ
https://invincibleinnovation.com/
1 comment:
Post a Comment